The work with the site does not end after it is developed. Even if it seems that everything is already implemented, there are always additional tasks that require a rapid response. Support for the site is a set of tasks that aims to ensure stable operation. In most cases, we are talking about technical support, but it is not limited to this.
In this article, we’ll break down what you need to do to keep your site always at the top of SERPs and working steadily. But before we start, we’d like to advise you of a really cool service that allows you to check website outage.
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Make sure your links are working
Does your site have external links? If so, go through them and click through them to make sure they are in working order. If your site has a dead link leading nowhere, it can be a big disappointment to visitors.
Test the contact form
Every site should have a contact form. If you don’t have one, make sure you put one in. But if you do have one, make sure it works and that it’s readable.
Edit and improve your content
Run your eyes over your content to make sure you haven’t made any spelling or typographical errors. This is especially important if you’ve recently added new material. Water is what pushes people away. You also need to make sure that everything is written organically and with an adequate number of keywords.
Be original
Being original is one of the indisputable virtues, and so you should try to make the most of it. “But how to be original in a digital world?” For example, you can add interactive elements to your site – many owners of Internet resources neglect this opportunity, and they do it in vain.
Interactivity allows direct contact with partners and customers, and also simplifies the procedure of news distribution, and reduces the cost of updating various data. Interactive components of the site can include the means of collecting and reporting statistics of visits, questionnaires, survey forms, voting systems, chat rooms, etc.
But this, of course, is not all that will need to be done to maintain the site. The above aspects deal mainly with SEO, but in order for the site to work adequately, it also needs to be maintained technically.
What does that include? It is held together by these three pillars:
- Modifying existing functionality.
- Development of new functionality.
- Developing new interfaces.
When you schedule technical support for your site, be sure to pay attention to the transparency of tasking and time accounting for them. Sometimes it is better to give preference to working with the team that created your website itself.
In general, technical support involves ensuring the smooth operation of the site and fixing problems or errors that arise, so you should pay special attention to the following:
- Availability of SLA – this is such an agreement that clearly spells out the possible time of unavailability of the site, response time to incidents, the process of eliminating this or that cause, etc.
- Availability of quality equipment in the data center and adequate system administrators for 24-hour operational access to the equipment and problem-solving.The presence and nature of systems monitoring availability, errors, viruses, and speed of operation.
Our team has analyzed how the leading companies are active in relation to their sites. We hope that you found this material useful.
